Toys R Us is expanding its global footprint with a new flagship store in New Jersey, which will likely remain the largest location. The company has increased its global presence by more than 50% since acquiring Tru Kids in 2021, now operating over 1,400 stores and e-commerce sites across 31 countries.

The new flagship store at the American Dream megamall in New Jersey features immersive shopping experiences for kids, including a two-story slide, café, and ice cream shop. This model will be replicated at future locations, providing customers with an engaging and enjoyable retail experience.

WHP, the company behind Toys R Us' revival, plans to open more stores across the country. In 2021, it announced a rollout of over 400 new Toys R Us stores at Macy's locations nationwide. The company aims to create a combination of flagship, pop-up, and airport stores as the retail landscape continues to evolve post-pandemic.

The Toys R Us brand is experiencing a slow revival after filing for bankruptcy in 2017 and subsequently liquidating its assets. However, under WHP's ownership, the brand has seen significant growth, with Yehuda Shmidman, chairman and CEO of WHP, stating that 'the Toys R Us brand is growing fast and our expansion into air, land, and sea is a testament to the brand's strength.'

The company's first airport store is set to open in November at Terminal A of Dallas/Fort Worth International Airport, one of the world's busiest airports. This move marks an exciting new chapter for Toys R Us as it continues to expand its presence globally.

Overall, Toys R Us' expansion plans demonstrate the brand's commitment to providing customers with unique and engaging shopping experiences while re-establishing itself as a major player in the retail landscape.

Abacus toy r us